First and foremost, we hope you had a Happy New Year.
We also wanted to give you a quick thank you.
Whether you're a shipper trusting us with your deliveries, a driver out there making it happen, or a partner helping us grow, we're grateful you're here.
It's been some time since our last product update, so we wanted to reconnect and give you a look at what's been happening at FRAYT.
The short version: we've spent the past several months doing the kind of foundational work that won’t necessarily make for flashy headlines but serves as the building blocks that make fulfilling your needs not only possible, but disruption-proof
We’re excited to fill you in.
Our Q4 2025 Focus: Smarter Batching and Routing
In Q4, our product focus narrowed to something fundamental but powerful: enabling more complex batching and routing across the network.
Fundamentally, our business isn't complicated. In fact, it’s fairly straightforward.
For shippers, we need to provide reliable coverage, competitive pricing, and the operational discipline to continue fulfilling our promises.
For drivers, we need to deliver consistent work, strong payouts, and a simple, predictable experience.
Our investment in more sophisticated batching and routing sits directly at the intersection of those needs.
What This Means for Shippers
On the shipper side, this work allows us to support more nuanced delivery patterns without being tightly constrained by vehicle class availability. That translates into better coverage and more competitive pricing, because our own unit economics improve as we can move more freight more efficiently.
It also reduces operational overhead by simplifying how work is planned and executed across the network.
Put simply: we can say yes to more of your delivery scenarios, and do so at a price point that works for both of us.
What This Means for Drivers
For drivers, these same improvements enable longer, more coherent routes with clearer expectations and better overall payouts. Rather than managing a set of loosely related deliveries, drivers can focus on completing well-structured routes that make better use of their time and effort.
The result is less confusion, more consistency, and a better day-to-day experience.
We know that predictability matters. When drivers can see a clear path through their day, everyone benefits, including the shippers waiting on the other end.
Looking Ahead: Platform Maturity Over Flash
While the above work represented our primary product investment in Q4, it's best understood as foundational. Looking ahead to 2026, we're doubling down on maturing the platform itself rather than chasing flashy surface-level features.
A System That Learns (So Our Team Can Move Faster)
We've started borrowing proven patterns from leading data and AI platforms, and we're putting them to work at FRAYT. The goal is a system that can handle more edge cases and unusual scenarios without someone on our team having to manually step in.
Embracing The Drummer Principle
Here's how we think about reliability: a logistics platform is a lot like a drummer in a band. When everything's working, nobody notices. But the second a single beat is off, it throws the whole concert out of sync.
We're investing heavily in being the drummer you never have to think about. That means catching problems as quickly as they arise, understanding what went wrong without a three-hour investigation, and recovering without missing a beat.
We want a platform that bends under pressure instead of snapping. Less downtime, fewer surprises, and when something does go wrong, a faster path back to normal.
Where We Go From Here
The bar we're setting for ourselves is simple: it should be trivial for shippers to move their cargo, whether first, middle, or last mile. Drivers shouldn't have to wonder whether work will be available or whether they can earn a comfortable living on the platform.
We're excited about what this next phase of investment unlocks and confident it positions us to deliver an even better experience for all of our stakeholders in 2026.
As always, thanks for being part of the FRAYT network. We couldn’t do what we do without you.
We'll keep building, and we promise to keep you posted.
