elite extra
February 15, 2024

The Power of Supply Chain Partnerships: FRAYT’s Collaboration With Elite EXTRA (Plus More)


Partnerships are what make the modern, chaotic supply chain navigable. When you try to do everything on your own, you put yourself at a competitive disadvantage.

In this week’s edition of the FRAYT newsletter, we go big on partnerships, including a new partnership announcement and notes on the strategic importance of securing partners for fleet augmentation and an array of other purposes. Continue reading for the latest from around the industry, and get in touch with us if you’re in search of a middle or last mile delivery partner.

Announcing Our Partnership With Elite EXTRA

We continue to read that choosing the right technologies is the key to supply chain resilience. At FRAYT, we’re always on the lookout for quality software providers to partner with in bringing our middle and last mile delivery solutions to a wider audience.

With that in mind, we’re proud to announce that we’ve launched a partnership with Elite EXTRA, a provider of last mile software solutions. This partnership means that shippers enjoy access to an array of last mile delivery solutions (now including our reliable network of drivers) at a price point that matches any organization’s needs.

Elite EXTRA specializes in offering a huge network of drivers, providing price-time comparisons, automating delivery, and expanding the delivery capabilities of third-party organizations. To learn more about this partnership and its many benefits, get in touch with us.

New Survey: The Importance of Carrier Diversity

Fresh survey data of 350 managers and executives highlight several needs across the retail and e-commerce landscape, including higher levels of visibility and flexibility around last mile delivery. One of the most prominent findings addressed the importance of creating a diversified carrier network.

Gone are the days when you can rely on just one partner to handle delivery across your entire supply chain. It’s best to find carriers that specialize in specific parts of the delivery process, like the middle and last miles, so that they can use their expertise to create outstanding results for the shipper.

At FRAYT, we serve as a middle and last mile delivery partner to shippers, 3PLs, retailers, e-commerce businesses, and others, specializing in rescues and recoveries for 3PLs as well as similar middle and last mile delivery needs. Your success or failure as a shipper is largely dependent on the carriers that you invite into your network. Diversify that carrier mix to ensure you achieve the best results and the highest level of customer satisfaction.

Manufacturing and EVs Drive Industrial Supply

New reports indicate that “manufacturing is poised to take center stage when it comes to industry development” this year. More specifically, manufacturing and electric vehicles will be the drivers of industrial supply in 2024.

As the industrial supply sector continues its growth trajectory, players in this space will need reliable partners for last mile delivery. At FRAYT, we have a track record of serving as a strategic partner to companies working in the industrial supply sector, and we’ve developed teams and fleets of vehicles that are ideally suited to delivering industrial materials. If you need a partner to support your growth, start shipping with us.

Standing Out in a Competitive 3PL Marketplace

The third-party logistics space has become extremely crowded and competitive in recent years. A new article in Supply Chain Management Review outlines ideas for selecting the right 3PL for your organization, and “choosing a 3PL that can grow with your business” is at the top of the list.

For 3PLs to effectively grow alongside their customers, they need to develop a network of strategic partners that can step in and contribute capacity during high-volume periods or when there are urgent delivery needs, like forgotten or left behind pallets. 3PLs that attempt to go it alone will inevitably find that they cannot grow as quickly or effectively as their customers would like, putting them at a disadvantage when securing new business.

Why Fleet Diversification?

There are so many factors that play into success in both the middle and last mile. Perhaps one of the most overlooked factors is fleet diversification. Different types of deliveries are better executed with specific types of vehicles. For example, parcel delivery in an urban area can be accomplished with a sprinter van or even a traditional vehicle, while industrial supply requires larger and more durable vehicles.

Fleet diversification is an important consideration when you’re looking for 3PL partners or delivery partners for the middle and last miles. At FRAYT, we maintain a diverse fleet and highly qualified and reliable drivers so that we also have a vehicle and an effective customer service representative to complete your middle and last mile deliveries.

FRAYT: Your Middle and Last Mile Delivery Partner

The middle and last miles can be a serious stumbling block for shippers and logistics service providers. At FRAYT, we turn middle and last mile delivery challenges into opportunities, serving as a strategic partner that gets the job done while freeing you up to focus on other high-value tasks and decisions.

If you’re been searching for greater ROI from your middle and last miles, ship with us.

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